Countryside Classroom was formerly known as Farming & Countryside Education (FACE). As a charity, its aim is to educate children and young people about food and farming in a sustainable countryside. They needed to rethink their brand and improve their recognition. Their website contains many downloadable resource for teachers but needed a better research tool.

The new brand needed to bring together Food, Farming and the Natural Environment while showing appeal to both young and adult audiences. The result is fresh and modern, displaying a playful type-based logo, colourful vegetable prints, an extended list of textured icons and high-res bird’s eye view visuals.